![]() One of the results of this "growth" process is that consumer researchers are left with a wealth of ambiguous information. Typically, as researchers strived to frame a "better" definition of impulse purchasing, their attempt was combined with an investigation on the pervasiveness of impulse purchasing. In response to this interest, considerable efforts have been invested toward defining impulse purchasing, and have resulted in a proliferation of definitions. Impulse purchasing is a phenomenon that started to trigger consumer researchers' interest forty years ago (Clover 1950 DuPont Studies 1945, 1949, 1959, 1965 West 1951). ![]() The proposed definition is constructed on elements from existing definitions, and introduces and defines a new dimension: "on-the-spot." The definition offered in this paper will help measure the pervasiveness of impulse purchasing more faithfully. Unfortunately, existing definitions come short of fully capturing the phenomenon, and in turn yield measurements that do not accurately reflect the pervasiveness of impulse purchasing. A multitude of empirical evidence has been collected in an effort to measure the prevalence of purchases made on impulse. Impulse purchasing is an important phenomenon for researchers in consumer behavior and retailing. Solomon, Provo, UT : Association for Consumer Research, Pages: 509-514.Īdvances in Consumer Research VolPages 509-514įrancis Piron, University of Texas at San Antonio ![]() Francis Piron (1991) ,"Defining Impulse Purchasing", in NA - Advances in Consumer Research Volume 18, eds. ![]()
0 Comments
Leave a Reply. |